Communication and work in a pandemic era

Companies leading or claiming leadership positions in the markets that are active must communicate with care and maturity, highlighting their know-how, internal organization, and social sensitivity. […]
Tone of Voice

Creating a tone of voice as the next big step in corporate evolution

A great issue faced by many companies occurs when we reach the next step of corporate development. This usually pertains in efforts of expanding to new […]

Corporate communications and algorithms

Are you irritated when you can’t get a cab using your phone app? Or when you can’t book a theater ticket? 20 years ago, in a […]

The do’s and don’ts in social media management

We live in a time when the success in the collaboration between an agency that manages Social Media and its customer, is judged by the successful […]
organic growth

Is organic growth a dream of the past? What success looks like today?

It seems we΄re witnessing the death of organic growth. The continuous upheavals in the landscape of social media have disrupted the methods of communication and promotional […]
BrilliantPR corporate communications

Corporate events: A proving ground that “The whole is greater than the sum of its parts”

“The whole is greater than the sum of its parts”: this famous quote, usually attributed to Aristotle as part of his treatise in Metaphysics, fits perfectly […]
find influencer

Can influencers deliver real value to brands or are we looking for unicorns?

“Celebrity sell” has been for many years an axiom in sales. Even today it remains at the core of corporate communications for several companies. But we’ve […]

Happy Easter from BrilliantPR



At a time when practices of web content creation go through successive phases of differentiation, depending on the trends that arise, the tactics of scandalous and […]
Communication trends

Trends in Communication for 2019

We are in the 4th month of 2019 and the emerging trends in the field of communications are clearer and they can be better outlined. Communication […]